My fascination with digital marketing started at the dawn of social media. I used Myspace (like we all did back then!) and Facebook when it was only available to university students.
During this time, I coded my first website. Little did I know at the time, this would be my chosen path later on.
I have been working as a digital marketing professional since 2014. I ran a fast-paced agency for three years specialising in paid social, digital PR and web development solutions. During this time, I worked with multiple brands such as TUI, Best Western and Müller who sponsored Team GB during the 2016 Olympics.
I then transitioned into SEO and started my own consultancy called UNIMETRICS, specialising in organic search, technical SEO, and WordPress e-commerce and development. During this time, I experimented and refined my skills whilst working with a smaller client portfolio.
After three years of success, I received an invitation to become a partner and senior consultant at Torque Partnership and now work with some of the world’s leading brands. I became Operations Director in 2022.
I have experience working with clients in many verticals such as finance, telecommunications, travel, hospitality, I.T. and fire safety. I have also delivered keynotes about demystifying SEO and approaches to digital marketing at business networking events.
In my spare time
I sing tenor in a sacred vocal choir and spent 10 years playing the piano with Del Camino, one of the top Latin American bands in the UK.