My fascination with digital marketing started at the dawn of social media. I was using Myspace (like we all used to back then!) and Facebook when it was only available to university students.
During this time I coded my first basic website showcasing my skills. I called the site ‘Libra Digital Solutions’. Little did I know at the time, this would be my chosen path later on.
I have been working in digital marketing professionally since 2013. I ran a fast-paced agency for 3 years specialising in paid social, digital PR and web development solutions. During this time, I worked with multiple brands such as TUI, Best Western and Müller who sponsored Team GB during the 2016 Olympics.
I then started my own consultancy called UNIMETRICS, which focuses on organic search, technical SEO, and WordPress e-commerce and development. My time was spent experimenting and refining processes whilst working with a smaller client portfolio using high-quality strategic input and agile deployments.
After three years of success, I was made a partner in Torque Partnership and now work with some of the world’s leading brands.
I have experience working with clients in many verticals such as finance, telecommunications, travel, hospitality, I.T. and fire safety. I have also delivered keynotes about demystifying SEO and approaches to digital marketing at business networking events.
In my spare time
I’m an avid amateur industrial historian and am currently expanding industrialtour.co.uk – a guide for industrial heritage attractions around the UK. I also sing tenor in sacred vocal choirs and spent 10 years playing the piano with Del Camino, one of the top Latin American bands in the UK.