My fascination with digital marketing started at the dawn of social media. I was using Myspace (like we all used to back then!) and Facebook when it was only available to university students.
During this time I coded my first basic website showcasing my skills. I called the site ‘Libra Digital Solutions’. Little did I know at the time, this would be my chosen path later on.
I have been working in digital marketing professionally since 2013. I ran a fast-paced agency for 3 years specialising in paid social, digital PR and web development solutions. During this time, I worked with multiple brands such as TUI, Best Western and Müller who sponsored Team GB during the 2016 Olympics.
I then started my own consultancy called UNIMETRICS, which focuses on organic search, technical SEO, and WordPress e-commerce and development. My time was spent experimenting and refining my skills whilst working with a smaller client portfolio using high-quality strategic input and agile deployments.
After three years of success, I was made a partner in Torque Partnership and now work with some of the world’s leading brands.
I have experience working with clients in many verticals such as finance, telecommunications, travel, hospitality, I.T. and fire safety. I have also delivered keynotes about demystifying SEO and approaches to digital marketing at business networking events.
In my spare time
I also sing tenor in sacred vocal choirs and spent 10 years playing the piano with Del Camino, one of the top Latin American bands in the UK.